In this technological world setting up an eCommerce store is easy. The difficulty is in making money off it. Honestly, not all the businesses are able to provide services or products and at the same time generate desirable sales. Generating new business leads is one way to increase eCommerce sales.
Know about upsells and add them to the website
Seller encourages the client to spend more than she or he planned, this type of sale is known as an upsell. The term is otherwise known as “add-on-sales”.
A research from Cisco has revealed that seventy eight percent of online shoppers browse the internet to research potential purchases. When they make a purchase, they are aiming to get maximum value for money or other benefits out their decision.
For beginners just follow this – if you have a list of all products that you need to sell, just divide them into 2 categories – expensive and regular or cheap. Tie the better products with regular ones. 5% of customers buy a better product if offered and are prepared to pay a premium sum.
Cross Selling helps existing customers to buy additional products from the store by convincing them that the products are best if used together. Such products belong to a different category altogether. This cross selling gets a 3% conversion rate when used on the checkout page. As a rule the cross-selling product must be at-least 60% cheaper than products added to the cart. For example, if you give a camera add batteries at a low price, customers do not have a second thought about buying both.
Cache Product Descriptions
Optimise newsletter sign-ups
Digital marketers notice how important the email newsletters are to mould the brand’s image and tone. Ensure that the call to action button is differentiated, from the rest of the page. Use some contrasting colors, larger fonts to attract customers.
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