Why is Content Quality Important?
Content marketers are aware of this word “Quality”. People think Google will find their content because Google will recognise its quality and they are right. But is their assumption about their content’s quality correct. The word quality tends to be overused and people forget what it is about and why it is important?
Many content marketers:
- Misunderstand why people use content.
- Don’t know how to judge the quality of their content.
- Do not produce quality content overall.
- Focus on the wrong kind of quality.
You see, today’s quality is misjudged or poorly aligned in a changing content marketing environment. If you possess true quality content you will rise to the top.
Many marketers have a love hate relationship with Google. They hate Google, because of its massive control and dominance, but at the same time, they love Google because of its huge inbound traffic.
Google the World’s Primary Search Engine
When it’s comes to search, Google is bigger than any others in the market. Despite there being household names like Yahoo, Bing and AOL, Google is still dominating the search engine market.
As of this time, the headlines in search are reporting that Google’s market share is sinking. Yes, Google is losing huge quantities of traffic. What does this means?
Whatever the drop is, it hasn’t done much to harm its overall dominance.
Google Sends More Traffic Than any Other Search Engine
Google is responsible for sending huge traffic to websites to develop business.
You can see in the above analytics – Google drives more than 70% of organic traffic. Go to Google analytics and check the source / medium in all traffic
Check the people in numbers. If your website looks typical, then how powerful is Google in driving traffic. The global numbers are somehow different. Let’s check in real-time web analytics tool for global queries.
Google still swallowing more than 60% of global search engine desktop market share.
When we drive mobile traffic, Google’s share is larger. More than 96% of the search traffic in the world comes from Google.
Google Ranks Websites with High Quality Content
Google will offer you search traffic if your website has high quality content.
Yes, the website highest % of the visits comes from them. But you don’t get the traffic just by existing. You only get it by creating high-quality content.
There is no other way.
How does Google Show a Preference for Content Quality?
It assists us by offering a course in valuable content. You can get it from the Webmaster.
A list of things you are asked to avoid:
- Cloaking
- Sending automated queries to Google
- Automated generated content
- Scraped content
- Loading pages with irrelevant keywords
- Abusing rich snippets markup
- Doorway pages
- Sneaky redirects
- Participating in link schemes
- Hidden links or text
- Creating pages with little or with no original content
Google encourages:
- Preventing and removing user-generated spam on the website
- Monitor the website for hacking and removing hacked content as soon it appears
Google Algorithm Updates Reflect the Importance
Google’s famed algorithm updates are designed to improve the search engine’s ability to rank websites. Which website gets higher and lower rankings and why?
The formula considers various factors, but one of the biggest is content. The name of the algorithm is Panda.
Panda is a search filter that was first introduced in February 2011. The motive is to downgrade the search rankings of websites that have low-quality content.
What does Panda look for?
- Scraped content
- Duplicate content that appears on more than one page
- Some guests post
- Automatically generated content
- Content stuffed with keywords
- Doorway pages
Conclusion
Everyone has probably heard the saying “content is king”, and this is even more true for quality content. I hope you now understand how important it is to have quality content.
We would love to hear from you about how you approach quality content.
Let us know what you look for, what tools you use and what your process is for determining the quality of content.
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