SEO (search engine optimisation) is a method used to acquire high ranking or placement of a website on a search engine results page (SERP), and organic SEO is used to increase the website traffic by various trusted methods. It is a manual methodology and the purest form of optimisation that gives a long-lasting impact.
All the website owners would like to rank their website at top of the Google search result page. There are certain things you can do for a page to become Google friendly e.g. Optimising the page with relevant content, internal linking, and incorporating tag attributes and meta-tags.
It is a cost-effective online marketing strategy which has the potential to bring a high volume of targeted traffic to the website. Once the site reaches the top of the search results the amount invested in maintaining the results will be less and it brings in more business thus increasing your ROI.
Organic SEO places your website directly in front of buyers. By selecting keywords on relevancy, competition and traffic. It will bring your site to the top and increases the chances of business conversion and increased sales.
Sites ranked highly due to organic SEO are seen as Google-friendly, because Google uses its own analytics to rank the sites and it gives preference to the sites that are optimised naturally compared to the paid SEO.
Your site being on the first page of Google shows tells Google that you are a trustworthy site. A good SEO outfit is great for building authority, and shows viewers that they can trust you.
Organic SEO results returns long term effects. Even when your budget runs out, your ad stops showing, and when your campaign ends. Your site will stay up in the SERPs
Sites that are ranked organically are user-friendly and more accessible to the viewers. Organic SEO creates brand awareness of your products and services. People also click more on naturally optimised websites.