A Search Engine Result Page (SERP) is a list of web pages returned by a search engine in response to the input of a keyword or phrase. SERPs are very important to Digital Marketers. SERPs list the contents, titles and a short description of each page matching to the keyword or phrase entered.
The position of a clients website in the list is called their SERP ranking . SEO experts aim to get the client on to the first page and ultimately to the top of the list. This is important for several reasons.
A research study demonstrates that there is about 86% difference between desktop and mobile ranking.
The difference is due to many factors such as:
SERP ranking differs according to the geographic location and IP address. Usually desktop has one IP address, whereas mobile or a tablet has multiple IP’s according to the mobile towers as you go.
Mobile surfing has increased in recent years along with mobile searches. Google ranks mobile friendly and responsive to design websites higher when searches are carried out on a mobile device. Google continues to push out a lot of changes for mobile SERPs. The contents, fonts, colour of the fonts and images of a webpage needed to change to fit the mobile friendly version otherwise the webpage is not displayed correctly and hence a different ranking makes sense.
On the smart phone, the contents and the media of the website will not load as fast as the desktop because of the smaller screen size and sometimes the images or the contents may not be compatible with it. This affects the page loading time which is another factor used in SERP ranking.
A survey recommends to create two different tags according to the appliances, since the search pattern is different. It is important to do some key term research for better mobile traffic.
Since the gadget’s screen is smaller, the meta tags and the titles need to be altered accordingly, which in turn affects the page ranking. Title tags characters are measured in Pixels and not as 65-70 characters as for desktop.
It’s better to host the mobile version as “Dynamically serving different HTML on the same URL or a m.example.com”
A survey displayed changes recorded when a search performed on a mobile and desktop computer in the same place, same Google account and by the same search query.
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