Google Tools You Need To Use

Are you a content marketer or a blogger? Want to upgrade your marketing skills?

Well, look no further.

These are 7  free Google tools, that are extremely powerful and are usually overlooked by people writing content.

1. Google Trends

This is an incredibly useful tool often overlooked by online marketers; it helps you find what topics and niches are the most popular.

You can literally run a search for any topic that comes to your mind. Neil Patel himself recommends it for deciding blog topics and actually deciding whether to go into a market or not.

google trends football

For example: You have a blog about ‘website design’. It gives a list of trending related topics and queries with the latest and greatest in regards to the website:

The related topics shown in the left column offer some new ideas for future blog posts. While the right column offers related information to website design.

Google Trends offers relevant content ideas and tips for your blogs. By showing you statistics on what is trending, what is popular, what people’s opinions are and all in the form of easy-to-read diagrams.

2. Google Alerts

With Google Alerts you can register to get notified whenever someone mentions your product, brand and company in Google.

This is so vital to you as a person in the online community. You can find people who support you and find who exactly your audience is.

You can even find people criticising your content. Reach out to them to find out what you can improve on. Your sincerity and efforts may even convert them into a fan!


google alerts

3. Google Analytics

Google Analytics is another one of the free Google tools, you can use to set up this to track your website traffic. You can find out:

  • Where people are coming from.
  • The pages they’re looking at.
  • How much time spending on-page.
  • How long they spend on your site.
  • What the bounce rate on your website is etc.

google analytics

This Google tool has so many more functions that may be even more useful to you! Try it out and see how it revolutionises your content and the way you are putting it out to people.

With this, you can easily understand what motivates your customers to read your content. Which areas of content they dislike and it just provides so much more information to help your content reach the audience that wants it.

3. Google Voice

What is the primary goal for SEO on a website?

The answer must be – to drive high-quality traffic.

Depending on your business, you may be the type to use phone calls with prospective clients. In this case, you know how vital it is to be always readily available.

Google voice comes into play:

google voice

Using this free Google tool, you can bring all the business in line together. It even offers free long distance, simplified voicemail system at competitive prices on all international calls.

How else does this tool help you:

  • Share voicemails and read transcriptions online.
  • Send text messages directly from your PC.
  • Receive calls from any phone.
  • Create personalised greetings to customise the caller’s experience.

Getting started with your new number or using an existing mobile number

You may not consider this to be a traditional tool. But it’s extremely significant to the success of your marketing plan.

5. Google Correlate

When researching keyword you want to go above and beyond and there are tools that help you generate the best results, this tool is one of them.

It uncovers the pattern that corresponds with real-world trends. It is a free Google tool that focuses on relevant keyword research.

In other words, it offers keywords that are typically searched together. For example: you can run a search for “muscle gain”.

You can see several keywords based around this topic. This shows you the ones the most closely correspond with the primary keyword. Develop your keyword planner with the help of this tool.

google correlate

If you have an interest in uncovering the long tail keywords for any subject, this tool will be your dearest friend. Before writing the next blog post, experiment with this tool.


6. Google Sheets

This tool helps you to record, access, share and many benefits even if you are in outside for business meet. It has a similar function to Microsoft’s excel program.

However, it has some important aspects that make it superior to excel:

  • It is stored online in your google drive automatically which you can access wherever you are, whatever device you are on.
  • It is FREE whereas Microsoft Office is £120 (over $150)!
  • You can share access to it and let people view it while you are working on your spreadsheets.
  • Or you could even work on a spreadsheet together at the same time making live edits!

google sheets

This is a digital tool that is way too good and accessible to pass up. Start using it now to improve your methods of storing and collecting data.


7. Google Keyword Planner

The Google Keyword Planner tool is still one of the most useful tools for its purpose. It is again a free-to-use tool within Adwords. It’s primarily used to generate keyword ideas and bid estimations.

It is a useful resource when you are trying to create a list of strong keywords to get your content out there. It can also be helpful to help your PPC campaign start off in the right direction.

The reason to use it is simple, to be honest.

Google knows what keywords will work on its own search engine better than anyone else. So why go elsewhere when they are offering you such a high-quality tool for free?

google keyword planner

8. Google Search Console

This is one of the bes free tools to know about how your website competes on Google search. It is a collection of tools and resources to help website owners.

There is so much information to use for improving the performance of your website. This is literally Google telling you what they think of your website!

Use this valuable data to shape your strategy for growing your audience and boosting your SEO.

google search console

It can show you what keywords you are ranking for but not getting any traffic to. Which means, you should probably include that term somewhere in the metadata, either in the title or description. Just to let the audience know your content is relevant to them.

It’s also great to show progress over time. Seeing if your CTR (click through rate) has gone up since you optimised your snippets. Comparing your number of clicks/ impressions to the last 28 days or 3 months.

The Google Search Console has several uses, everyone has a unique way in which it helps them.


9. Google My Business

This is another free tool to advertise your business effectively if you are a local business owner.

Setting up a Google My Business listing is super simple.

Once done, if someone searches on Google for a service you provide. Your business and its address will be one of the first things that person is able to see.

People will also be able to rate your business which helps boost your SEO score.

google my business

It one of those simple tools that can get your website a lot of traffic. It can show what you can offer the prospective customer with important information that including:

  • Your Location.
  • Business hours.
  • Contact phone number.
  • Reviews (these are extremely important).

Creating a Google My Business listing will not guarantee you online traffic but it moves you in the right direction.

If you create a listing today, you cannot expect your listing to be present the next day as it can take more time to display.

You will want to add more photos, as time goes by. You need to generate positive reviews through social media and even asking customers to improve search engine ranking.

This listing is not for all business owners, but it’s one that can help local companies greatly and it’s free.

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