The Importance of Social Media to a Small Business

Many entrepreneurs and small business owners struggle to use social media to engage their audiences and promote their business in the market. They seem to lack confidence in their social media skills.

In 2012, 72% of people said their marketing strategy, including emails, social media, mobile and web advertising, were working. Entrepreneurs know the importance of engaging the right audiences with valuable content. So here are 5 methods you can use to work to build and engage a large audience as a small business:


1. Ask Questions

People are willing to share their answers or even some experiences they have had in their past. So ask fans from Facebook to weigh in on topics that are relevant to your business and interesting to them. The questions must engage fans, and inspire them to refer to the business whilst giving the owner of the business a great insight.


2. Create Community Value

Social media sites such as Twitter, Google Plus, LinkedIn, and Facebook has active communities. Users can find communities within your niche by identifying hashtags, keywords and discovering customer interests.

Then you can start offering advice to the niche communities in the targeted platforms. Once you earn their trust and goodwill. You can then offer your services or products to meet their needs.


3.  Provide Value

Include some fun posts that reflect your personality, while creating valuable content to benefit your followers. It means posting tips on best practices, special offers and ideas for your services or products.


4. Build Influencer Relationships

Using social media is a good way to find and interact with influencers in the niche. Because they have strong and committed followers. If they discuss your business, then it will gain lots of attention from their followers.
Build relationships in Twitter by re-tweeting, commenting and sharing their posts on your social media. You can also invite influencers to test your service, or products for free, and request a quick feedback. This helps businesses earn trust among other users.


5. Hold Contests and Giveaways

Giveaways, discounts, contests, and promotions are a fun way to get people more interested and excited about your business. It encourages people to come back more often. Vary the offers with seasonal programs or holiday specials to increase call-and-response rates.

Flash sales are a powerful tool for driving interest. So dropping prices on the services or products by 25% for just one day can drive serious word-of-mouth referrals. Due to this it will generate much higher sales numbers. This will continue when the price returns to normal. This is an amazing technique for small business owners to expand their customer base.


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