Content Is Great But Not Enough

As we all know content is king, but a king is only a king when he has subjects who support him. Relying on this alone is almost pointless if you don’t convert your visitors into paying customers. When you take a buyer’s journey, content is just one factor. Nearly 79% of marketing leads never convert into sales. A common cause of poor performance in the business. The organic leads should divert into the sales funnel and begin the process of nurturing. It means to protect and care for someone while they grow. Lead nurturing helps you to improve the conversions.


Lead Nurturing is Crucial for Business


Why is it so crucial? Most B2B studies show that 50% of leads are not ready to buy products or services at first contact. It is important to nurture leads that are generated from organic sources like Google, Yahoo and Bing search engines.


Some Methods of Lead Nurturing


Review your business leads and conversion ratio


The first step is learning about your present organic traffic level as well as conversion rate. The analysis shows websites with SEO applied to their blogs has the top customer percentage in all channels.

If you are getting 100 organic users to a page, on an average, how many people are converting into leads? The numbers for organic traffic are meaningless if you are not turning them into customers. If you are getting lots of traffic and people opting for your mail, but not converting them you need to change your marketing strategy.


Meet Visitors on their Journey


Your content serves different purposes for all kinds of people, and this is the reason that countless businesses are getting it wrong. It is an art and is probably one of the most difficult parts of the conversion. To maximise this, you need to analyse and plan for various phases through a website that a visitor travels from starting point to purchase. The phases are


Awareness Phase


  • Infographics
  • Free eBooks
  • Social media posts
  • Landing pages
  • Guest articles
  • Blog posts


Consideration Phase


  • Brochures
  • Comprehensive white papers
  • Exclusive webinars
  • Input from brand advocates
  • In-depth articles


Purchase Phase


  • Case studies
  • Free trials
  • Demos
  • 1-2-1 videos


Segregate Leads on Activities


This allows you to measure your effort with greater accuracy, resulting in increased sales for the business. Email is one of the popular ways to convert and nurture leads into customers, regardless of mobile and social technologies. 32% of marketers think this will yield them sales and would be one of their top goals of the organisation. Most importantly, you will get experience in proper targeting. How you target different people with specific requirements and needs.

Here are a few techniques you can use wisely. Remarked webinars, personalise the landing pages, send an email drip, the possibilities are endless. What matters the most is to keep the audience in mind, engage them through the content and solve their issues. If you have any other suggestions, share them here.


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